Manufacturer of ferrous and non-ferrous forgings of all sizes for the renewables, automotive, lifestyle, and hand tools markets. Turnover $28m, Headcount 600

Business situation

This Asia Pacific based business had grown ‘organically’ based on a low cost, copy to print model. Over time, the company had expanded factory by factory as it has won a number of specific customer projects. The company had stumbled into manufacturing a wide range of products, serving multiple diverse sectors and had the sudden realisation the business was over-complicated, nearly unmanageable, and unscalable for future growth. The leadership team were paralysed, and making fundamental decisions on the future direction of the business was daunting.

Advisory appointment

Opportunities and possibilities were explored, analysed and prioritised. Key external and internal factors which gave the company its competitive advantage were analysed to understand, clarify and cement their competitive position and simplify the business for future growth. A new company vision, mission and strategy were developed to provide clarity, direction and leadership team alignment. The plan was executed by cascading objectives, initiatives and projects across all functions to simplify the business and prepare it for future growth.