Manufacturer of sensors, hardware and associated software for the on-highway truck sector. Turnover £46m, Headcount 336

Business situation

Successful organic growth had led to a complex product, service and market structure. The company had outgrown its original vision and strategy and was faced with a confusing range of opportunities and choices and no clear growth strategy to reposition the business.

Advisory appointment

The product and market strategy was simplified, and competitive positioning was analysed. Growth opportunities were explored, prioritised and selected. A strategic business plan was developed around 5 priority areas which provided clarity, focus, direction and alignment for the executive leadership team. Objectives, initiatives, projects and metrics, with clear accountabilities were developed to implement the strategy across the entire organisation. Over a four-year period, the company grew turnover from £33m to £46m.